Bloomberg has a fascinating news segment about the second wave of Korean pop and on how the hit makers are eschewing traditional media and building brands in the social media era.  It’s also interesting to note that companies measure and monetize the success of a hit song not only with YouTube views, but also with the number of “tribute” videos that said song spawns.  As the Monocle host observes- the Koreans are learning to embrace what the music industry should be in a digital age where the tangible goods no longer matter.

Skip to 10:40 for the segment.  http://www.bloomberg.com/video/66834590/